Shimano - the world market leader in bicycle parts, fishing equipment and rowing equipment - will be 100 years old in 2021. In view of the cancellation of the large bicycle fair Velofollies, they decided to spend the released budget smart. They would like a refit of their experience center/ showroom. A next chapter of our story!
Shimano contacted us to redesign their showroom. They would like to create a combi of an experience center and a showroom to invite their customers. After a visit we made a 3D design. The showroom was converted into an experience center in 2 days.
By opting for a modular showroom, Shimano chooses for flexibility and durability. The mix of led walls, video walls, prints,... creates the 360° experience to enthousiasm the visitors.