"Immer neu und doch gleich": Modular systems-building and lightweight constructions allow stand designers to routinely erect identical standard stands - but they don't have to. The various options provide for brand-consistent scalability with a high degree of brand recognition value. This is true for Trek Europe. A well-thought design makes it possible to be re-used at several events throughout the year.
Apart from booths, it was also used at the house-show of Trek World. This is because the repetitive use of modular system booth materials meets sustainable requirements and at the same time fulfils the brand's intent: recognizability.
The article was written by Gwen Kaufmann, M+A Magazine. You can read the full article on underneath link (in German).