Trek believes the bicycle can be a simple solution to many of the world's most complex problems and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.
For Trek Europe, a well-thought modular design makes it possible to be re-used at several events throughout the year: Vélofollies, Bike Motion, Pro Days Paris and Trek World.
Repetitive use of modular systems fulfils the brand intent of recognizability.
